Since 1977 in his teenage years, Mike had problems sleeping. His pillow would get hot, he would toss and turn at night and wake up with a sore arm and a stiff neck. He decided to spend one of his entire paychecks on a pillow. At the time Mike was working at a grocery store and drive-in movie theater. He thought if the pillow was expensive it had to be good.
On January 3rd, 2011 a human-interest story about MyPillow® was featured in the business section of the Minneapolis Star Tribune. The story sparked a lot of interest and the company took in more orders than it had in the previous six months combined. Because of its success, Mike decided to write his own newspaper ad. He did something out of the ordinary, instead of it being a direct sell style as most ads are, it simply told his story of how he invented the pillow, his passion to get people sleeping better and the features of the pillow. The ad ran in numerous newspapers nationwide and became a huge success.